Future Patterns of Innovation

Since the first IT systems were invented, IT systems have helped to automate business processes and IT will continue to do this in the future but now IT will become a stronger force in the quest for new business opportunities. The terms big data and analytics are used heavily in the industry at present, but […]

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What is the Social Customer?

I found the below a really insightful presentation on the social customer. The social customer is not social media but rather understanding customers as social beings. This presentation may help you to understand how younger generations network and interact. [mobileYouth] What is The Social Customer? from Graham Brown (mobileYouth) Insightful stuff and a great presentation, […]

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